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Razorfish-Neev establishes Hybris Centre of Excellence in Bangalore

New Delhi, January 27, 2014:

Razorfish has launched a Centre of Excellence (COE) in Bangalore with strategic inputs from existing partners Hybris, the popular eCommerce platform.

Razorfish will be leveraging their expertise in Content Management Systems, Cloud-based Solutions and Rich User Experience to deliver Hybris-based solutions. They are working on integrating Hybris with Adobe CQ, a popular content management system, to deploy Hybris on Virtual Private Clouds of Amazon Web Services. This will enable Razorfish to take full advantage of cloud scalability and security of dedicated hosting.

Speaking on the occasion, Mr. Saurabh Chandra, CEO, Razorfish-Neev said, “Razorfish-Neev now has a dedicated Hybris Center of Excellence in Bangalore with a team of certified experts with a rich experience in Hybris commerce implementations. As part of our Hybris implementations, we have integrated Paypal payment gateways and have also created new Wizards for store administrators. This helps in creating rules in a live system and displays relevant content to the end users based on their activities with the store. Hybris is flexible, scalable and extremely reliable, and we are more than excited to take on new Hybris-based endeavors and enrich our competencies.”

Razorfish will also be integrating Hybris with AngularJS to build virtual online stores having rich user experience. They are also working to build a fully customized marketplace on the Hybris platform similar to eBay. They would also be creating Hybris based Omni-Channel Commerce solution, where the user has a seamless interactive brand experience, be it in-store, on mobile devices or on the web.

Kanika Mathur, Managing Director, Razorfish, India, said “Razorfish-Neev as an agency is deeply entrenched in creativity, technology and innovation. Our focus is to deliver solutions that solve real business problems for our clients. In this respect Hybris Centre of Excellence will be providing us with the right mechanism to be able to deliver refined state of the art web, ecommerce, mobile and social solutions.”

Razorfish is a Multi-Regional Gold partner of Hybris across APAC, the Americas, North America, South East Asia, Latin America, China and India. Built on Apache and Spring Source components, containers and servers, Hybris will provide a single technology stack solution that provides customizable eCommerce solutions along with product and web content management and order management modules.

Engineered for scaling, Hybris boasts of supporting multi-channel experiences across a variety of languages and currencies with operations across the globe. It will serve all domains including B2B, B2C, and telecommunications. The Hybris will also provide the required framework for data intensive, performance heavy applications and high traffic requirements. Hybris has also been rated among the top enterprise suites for ecommerce solutions by Gartner and Forrester.


About Razorfish

Razorfish, ranked in Advertising Age’s A-List top ten in 2012 and 2013, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. With over 100 implementations, Razorfish has a long history of delivering innovative and engaging multi-channel solutions. Razorfish has 2800 digital professionals, with offices in the UK, Australia, Brazil, China, France, Germany, Hong Kong, Japan and the United States. Clients include Audi, Delta, DHL, McDonald’s, Nike, Samsung and Unilever. Razorfish is part of Publicis Groupe.

For further information: | Twitter: @razorfish |


About Razorfish Neev

Razorfish Neev is an Outsourced Product and Application Development Company that helps companies around the world architect, develop and deploy applications on the Cloud, accessible on Web and Mobile platforms. On acquisition by Razorfish in April last year, Neev Technologies became Razorfish Neev. Razorfish Neev’s services offer cutting edge, cost-effective, flexible and dependable solutions. Razorfish Neev leverages emerging technologies and works on robust, industry standard open source and enterprise platforms. Whether it is a high performance, always available applications e.g. an online store, a sales force enabling mobile application or architecting a cloud setup to optimally support and grow with your business – Razorfish Neev makes it happen.

For further information: or contact: [email protected] | Twitter: @neevtech | Facebook:


About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 58,000 professionals.

For further information: | Twitter: @PublicisGroupe | Facebook:

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