Neev developed a start to end online portal with the capacity to handle over 100,000 SKUs, 150 brands and more than 50 product categories.
Rock.in is India’s first online store dedicated to offering fashion forward individuals exclusive access to the latest seasonal collections of clothing and styles, inspired from celebrities and catwalks across the globe, all at affordable prices.
The client wanted to build India’s most classy online fashion store with an ablity to showcase high resolution images, load fast and handle high traffic. There was need to Go-To-market quickly.
Neev’s solution involved building a rock solid site on Magento Enterprise Edition. Being a Magento Silver Partner, Neev brought to the table its expertise in customizing, optimizing and extending Magento.
Since the portal dealt with a wide variety of product categories ranging from footwear to apparels to accessories, a high level of customization was needed. Custom scripts had to be built for importing products. Extensions developed included ‘Popular’ product, Homepage customization, brand management, in-site blog. Neev also focused on the UI/UX design to build a site that is now considered as a trend setter in the Indian online retail.
Back-end performance was improved using mem-cache servers, PHP accelerators, Nginx with PHP FPM, CDNs, reverse proxies, domain sharding and specific tweaking of MYSQL database parameters. This allowed serving 55mn Hits/month with an average page load of under 6 seconds.