Neev enabled Elighted users to share, view and respond to engaging content on the web through an easily accessible website and a ‘bookmarklet’ tool (toolbar).
Elighted is a self-funded web-based startup launched in January 2013 by two ambitious entrepreneurs in the USA.
Elighted wanted to build a website and a web-based tool that would allow a user to share content from a particular website with any other user around the world. Their idea of an ‘e-lighting’ tool highlights text on a given webpage. They also wanted to categorize and share this content with other users. Each fragment of highlighted content would be referred to as an ‘elight’. The client also wanted to design a toolbar, to which the links could be added and had to work across a number of websites.
The Application was developed entirely in Ruby on Rails (RoR). jQuery was used for implementing the toolbar and highlighting. A heat map was designed to color code the content on a page in red, orange and yellow representing the number of people ‘elighting’ a particular content, red being the highest. Green was used for content that was to be shared. The search feature where a person could search through highlighted text was designed using the elastic search module in AWS. Neev was involved not only in the product design, development and testing but also the maintenance of the servers. It was also the first time a deployment automation tool was used at Neev.