Contributed by Neev Technologies on 11 Sep 2011
The next time you make a shopping trip to Amazon.com, you may be in for a surprise. The Net’s largest retailer will be rolling out significant design changes to its online store — changes that some say make the site more tablet friendly.
The new design is airier than the old one. There’s more white space on the home page. The navigation bar on the right side of the page is gone. The search bar on the page is larger, too, making it easier to poke with a finger on a tablet. And product photos are clickable links. Click on a pic and you’re taken to its product page.
Amazon’s redesign will make it friendlier to tablet computers. Rumors of an Amazon tablet have been circulating for months, and for some, the redesign — which resembles the design of Amazon’s shopping app for the iPad, Window-shop — is Amazon’s way of making it easier to shop at the site with its future tablet.
Mobile devices have grown in importance for retail sales, which is something Amazon is recognizing in its redesign. “Amazon’s new design is about enabling product discovery on smaller, interactive screens, such as tablets.
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