What’s wrong with Flipkart’s mobile site & how to improve it’s Usability

Contributed by Vinci Rufus on 25 Nov 2012

Flipkart is India’s most popular eCommerce site;  many people also refer to it as the Amazon of India.

While the website is quite functional and gets the job done of making sales, the mobile site we found is surprisingly quite outdated, nor is close to being functional.

On a lazy Friday afternoon after lunch our Sr. UX Designer Prashant Kamat and I thought how would Flipkart’s mobile site have looked had we designed it.

Below are a  couple of  points on what’s really wrong with Flipkart’s mobile site and what could be done to improve it.


As seen above,  the current homepage is quite drab;  things that don’t work in its favor are and how we would change it are :

Product Listing Page:

Product Details Page:

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