Facebook will let you convert more leads!

admin wrote this on 30 Dec 2011

Including calls-to-action on Facebook is just one more place to feed your lead generation machine outside of your website. The ever elusive “social media engagement” is now not only easier to monetize, and it extends beyond the passive “follow” or “like.” With a call-to-action, Facebook users are given the opportunity to engage with your brand in a much more action-oriented way. With Facebook calls-to-action, people can decide to not only “like” what you’re doing, but do something more engaging like “experiment with” your product or service. These are the behaviors of much more qualified leads, making it easier for you to tease out the low-hanging fruit leads to nurture that are much farther in the buying cycle than their previously passive actions may have indicated.

According to Sprout Insights, there will be soon! Starting in January, Facebook will let you convert more leads on the social network when they begin approving actions other than just “Like” for apps. That means in order to use this new call-to-action functionality, you need to create a Facebook app. Unless you are particularly tech savvy, the developer of that app will need to get involved in the process of creating the call-to-action, as it isn’t something that is simply enabled with the flick of a switch. If you do have a Facebook app or are considering creating one for your 2012 marketing plans, let’s dive into how to obtain the new call-to-action Facebook feature.

What Are the Details?

While Facebook developers said they anticipate being ready to approve Open Graph calls-to-action in January, they also said approvals will not begin until Timeline had finished rolling out. As anyone who has been following the Facebook Timeline roll out knows, that has been a little stop and goes, so keep this January start date relatively fluid.

We will also keep you informed if a more concrete date is announced.

But that doesn’t mean you can’t start asking your developer to prepare for your call-to-action submission. In fact, you can submit as many calls-to-action as you want. You simply have to submit each one for approval separately (get ready for some fun A/B testing!). Each call-to-action must also be accompanied with instructions that explain exactly how the action is triggered, which Facebook explains in more detail on its developer site.

Once your call-to-action is approved, you’ll receive both an email and a Facebook notification, at which point your app can publish the call-to-action for all users to see. Just as with Facebook ads, if your call-to-action is rejected, you’ll receive an explanation for that rejection so you can make changes and resubmit for approval.

Neevtech is a leading Application Development company from Bangalore for more information please log on to :www.neevtech.com

Visit us at Neevtech.com to know more about our offerings.

Tags: , , , , , ,

facebook comments:

Leave a Comment